Privacy Policy

Privacy Policy

2026-05-22

1. Introduction

This Privacy Policy explains how Heritage Crest Roofing collects, uses, discloses, and protects personal information when you visit our website, request an estimate, contact us, schedule roofing services, or otherwise interact with us. This Policy is intended for customers, prospective customers, property owners, tenants, vendors, and other individuals in the United States who provide information to us or whose information we receive in connection with our roofing, repair, inspection, consultation, and related services.

For purposes of this Policy, “personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked with a particular individual or household. Examples may include your name, address, phone number, email address, property information, service request details, photographs you provide, communications with us, payment-related information, and online identifiers collected through our website.

This Policy is effective as of 2026-05-22. By using our website or providing personal information to us, you acknowledge that you have read and understood this Policy. If you do not agree with our practices, please do not provide personal information to us or use the parts of our services that require such information.

2. Who We Are and How to Contact Us

Heritage Crest Roofing provides residential and commercial roofing-related services, which may include inspections, estimates, repairs, replacements, maintenance, emergency response, and related project coordination. Our company address is 214 West 29th Street, New York, NY 10001, US.

If you have questions about this Privacy Policy, wish to exercise a privacy right, or want to update your information, you may contact us at estimates@heritagecrestroofing.com. Please include enough information for us to understand your request and verify your identity where required by applicable law.

Depending on the context, Heritage Crest Roofing may act as the business that determines how personal information is collected and used. In certain circumstances, such as when we work with property managers, general contractors, insurers, or other organizations, we may receive information from or share information with those parties as needed to respond to a request, provide a quote, perform work, or document a project.

3. Personal Information We Collect

We may collect personal information directly from you, automatically through your use of our website, from service providers, and from third parties involved in a roofing project or inquiry. The types of personal information we collect may include:

  • Contact information: name, mailing address, service address, email address, telephone number, and preferred contact method.
  • Property and project information: roof type, property type, building age, project details, repair needs, inspection notes, photographs or videos you provide, access instructions, and information about damage, leaks, or other conditions.
  • Communications: messages, emails, call notes, appointment requests, estimate inquiries, feedback, reviews, and records of customer support interactions.
  • Commercial information: services requested, estimates, invoices, payment status, warranty information, transaction records, and service history.
  • Payment-related information: billing information and limited payment details needed to process transactions. We generally rely on payment processors and do not intend to store full payment card numbers unless specifically required for a lawful business purpose.
  • Online activity information: IP address, device type, browser type, operating system, pages viewed, referring URLs, approximate location derived from IP address, and website usage data.
  • Professional or business information: job title, company name, business contact information, and information relevant to vendor, contractor, or commercial customer relationships.
  • Other information you choose to provide: any additional information submitted through forms, email, phone calls, text messages, or other communications.

We do not seek to collect sensitive personal information such as Social Security numbers, precise health information, biometric data, or government identification numbers through our general website forms. Please avoid submitting information that is not necessary for your request.

4. How We Collect Information

We collect personal information in several ways. You may provide information directly when you request an estimate, schedule an inspection, ask a question, submit a service request, sign a contract, make a payment, apply for a warranty-related service, or communicate with us by email, phone, text message, website form, or in person.

We may also collect information automatically when you visit our website. This can include information collected through cookies, pixels, analytics tools, server logs, or similar technologies. These technologies help us operate the website, understand how visitors use it, improve performance, measure the effectiveness of marketing, prevent misuse, and maintain security.

We may receive information from third parties, such as referral partners, property managers, real estate professionals, insurance representatives, building owners, tenants, general contractors, subcontractors, lead generation platforms, review sites, advertising networks, or public sources. For example, a property manager may provide your contact details so we can schedule access to a roof, or an insurer may provide claim-related details in connection with storm damage documentation.

5. How We Use Personal Information

We use personal information for legitimate business and commercial purposes, including to provide and improve our services. Specifically, we may use personal information to:

  • Respond to inquiries, estimate requests, appointment requests, and customer communications.
  • Schedule inspections, visits, repairs, installations, maintenance, and follow-up appointments.
  • Prepare estimates, proposals, contracts, work orders, invoices, warranties, and project documentation.
  • Evaluate roofing conditions, document project scope, coordinate crews, order materials, and perform requested services.
  • Process payments, manage accounts, confirm transactions, and maintain business records.
  • Send service-related messages, including appointment confirmations, project updates, safety notices, warranty information, and administrative communications.
  • Provide customer support, handle complaints, resolve disputes, and respond to reviews or feedback.
  • Maintain, secure, and improve our website, communications systems, operations, and services.
  • Analyze website usage, advertising performance, customer needs, and service trends.
  • Market our services, where permitted by law, including sending promotional communications that you may opt out of receiving.
  • Detect, prevent, and respond to fraud, unauthorized access, safety issues, property damage concerns, legal claims, or misuse of our services.
  • Comply with applicable laws, regulations, court orders, subpoenas, insurance requirements, tax obligations, and other legal or regulatory obligations.

We may combine information collected from different sources for these purposes. For example, we may combine information submitted in an online request form with notes from a phone call and photos taken during an inspection to create an accurate project estimate.

6. Disclosure of Personal Information

We may disclose personal information to third parties when necessary for the purposes described in this Policy. The categories of recipients may include:

  • Service providers and contractors: companies and individuals that help us operate our business, such as website hosts, customer relationship management providers, scheduling tools, payment processors, email providers, analytics providers, call tracking services, document management providers, and IT support vendors.
  • Subcontractors and project partners: roofing crews, inspectors, consultants, material suppliers, equipment providers, disposal services, engineers, general contractors, or other parties needed to evaluate, coordinate, or perform work.
  • Property-related parties: property owners, tenants, property managers, homeowners associations, building representatives, insurers, adjusters, lenders, or real estate professionals when relevant to a project, estimate, claim, or service request.
  • Advertising and analytics partners: partners that help us understand website activity, measure advertising, and promote our services, subject to applicable law and your privacy choices.
  • Professional advisers: attorneys, accountants, insurers, auditors, and other advisers when needed for business, legal, insurance, or compliance purposes.
  • Government authorities and legal parties: law enforcement, courts, regulators, or other parties when we believe disclosure is required or appropriate to comply with law, protect rights, prevent harm, or respond to legal process.
  • Business transaction parties: prospective or actual buyers, successors, investors, or advisers in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction.

We do not sell personal information for money in the ordinary sense. However, some U.S. privacy laws, including the California Consumer Privacy Act as amended by the California Privacy Rights Act, define “sale” or “sharing” broadly to include certain advertising or analytics activities involving cookies, pixels, or similar technologies. If we engage in such activities and applicable law grants you a right to opt out, we will honor valid opt-out requests as required.

7. Cookies, Analytics, and Advertising

Our website may use cookies and similar technologies to support basic functionality, improve the user experience, analyze traffic, and measure marketing effectiveness. Cookies are small files placed on your device that can help recognize your browser or store preferences. Similar technologies may include pixels, tags, software development kits, and local storage.

We may use the following categories of cookies and technologies:

  • Essential cookies: necessary for website operation, security, form submission, load balancing, and fraud prevention.
  • Performance and analytics cookies: used to understand how visitors interact with our website, which pages are popular, and how the site can be improved.
  • Functionality cookies: used to remember preferences and improve your experience.
  • Advertising and measurement cookies: used to measure campaigns, understand referral sources, and, where applicable, deliver or evaluate advertising.

You can often control cookies through your browser settings. Blocking cookies may affect website functionality. Some browsers or devices offer “Do Not Track” or similar signals. Because industry standards for these signals continue to evolve, our response may depend on applicable law and the technical capability of our systems. Where required by applicable law, we will recognize legally mandated opt-out preference signals.

8. Text Messages, Email, and Marketing Choices

If you provide your phone number or email address, we may use it to communicate with you about your inquiry, estimate, appointment, project, invoice, warranty, or other service-related matters. These transactional or service communications are important to our relationship with you and may continue even if you opt out of promotional communications.

Where permitted by law, we may send marketing emails, promotional offers, seasonal maintenance reminders, storm response information, or other communications about our roofing services. You may opt out of marketing emails by following the unsubscribe instructions in the message or by contacting us at estimates@heritagecrestroofing.com. If we send promotional text messages, you may be able to opt out by replying “STOP” or following the instructions provided in the message.

Opting out of marketing communications does not prevent us from sending non-promotional communications, such as appointment confirmations, project updates, safety information, invoices, contract notices, warranty communications, or responses to your requests.

9. Retention of Personal Information

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Policy, unless a longer retention period is required or permitted by law. Retention periods vary depending on the type of information, the nature of our relationship with you, and applicable legal, tax, accounting, insurance, warranty, safety, and recordkeeping requirements.

For example, we may retain estimate records, project documentation, photographs, invoices, contracts, payment records, warranty information, and customer communications for the period needed to provide services, support warranty claims, comply with tax and accounting obligations, respond to legal claims, demonstrate compliance, or manage our business. If you request deletion of personal information, we will evaluate the request under applicable law and may retain information where permitted, such as to complete a transaction, detect security incidents, comply with legal obligations, maintain business records, or defend legal claims.

When information is no longer needed, we may delete it, de-identify it, aggregate it, or retain it in accordance with our normal backup and archival procedures.

10. Security of Personal Information

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, and destruction. These safeguards may include access controls, vendor due diligence, secure storage practices, monitoring, staff training, and the use of service providers that implement security measures appropriate to their roles.

No method of transmission or storage is completely secure. We cannot guarantee that personal information will never be accessed, used, or disclosed without authorization. You can help protect your information by using secure communication methods, avoiding unnecessary sensitive information in emails or forms, and notifying us promptly if you believe your communications with us are no longer secure.

If we become aware of a security incident involving personal information, we will take steps to investigate and respond as appropriate under the circumstances and as required by applicable law.

11. Your U.S. Privacy Rights and Choices

Depending on your state of residence, you may have certain rights regarding your personal information. These rights may include the right to know or access the personal information we have collected about you, the right to request correction of inaccurate information, the right to request deletion, the right to obtain a portable copy of certain information, the right to opt out of certain targeted advertising, sales, or sharing, and the right to limit the use or disclosure of sensitive personal information where applicable.

California residents may have rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act. These may include the right to know the categories and specific pieces of personal information collected, the categories of sources, the purposes for collection, the categories of third parties to whom information is disclosed, the right to delete, the right to correct, the right to opt out of sale or sharing, and the right not to be discriminated against for exercising privacy rights. We do not knowingly sell the personal information of minors under 16 years of age.

To exercise a privacy right, please contact us at estimates@heritagecrestroofing.com. We may need to verify your identity before fulfilling a request, which may require matching information you provide with information we maintain. Authorized agents may submit requests where permitted by law, but we may require proof of authorization and may also ask the consumer to verify their identity directly. We will respond within the time required by applicable law.

You may also have choices regarding cookies, marketing emails, and text messages as described in this Policy. These choices may be separate from state privacy rights and may require you to adjust browser settings, device settings, email preferences, or communication preferences.

12. Additional Information, Children, and Updates

Our services are intended for adults and property-related decision makers. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us without appropriate consent, please contact us at estimates@heritagecrestroofing.com so we can take appropriate steps.

Our website and services are operated in the United States. If you access our website from outside the United States, you understand that personal information may be processed in the United States, where privacy laws may differ from those in your location.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. When we update the Policy, we will revise the effective date or otherwise provide notice as appropriate. Your continued use of our website or services after an updated Policy is posted means that you acknowledge the updated Policy.

If any part of this Policy is found to be unenforceable, the remaining parts will continue to apply to the fullest extent permitted by law. For questions about this Policy or our privacy practices, please contact Heritage Crest Roofing at estimates@heritagecrestroofing.com or by mail at 214 West 29th Street, New York, NY 10001, US.