1. Introduction
This Cookie Policy explains how Heritage Crest Roofing uses cookies and similar technologies when you visit our website, request an estimate, contact us about roofing services, or otherwise interact with our online content. This policy is effective as of 2026-05-22 and should be read together with our Privacy Policy and any other notices provided at the time we collect information.
Cookies help our website function, remember certain preferences, understand how visitors use our pages, and, where enabled, support marketing and measurement. Because Heritage Crest Roofing provides roofing-related services, our website may include forms for estimate requests, phone or email contact options, service area information, project galleries, customer reviews, and educational content. Cookies and similar tools help these features work reliably and help us improve them.
In this policy, the term cookies includes browser cookies, pixels, tags, local storage, software development kits, and similar technologies that collect or store information on your device or browser. Some of these technologies are set directly by us, while others may be set by service providers or third parties that help operate, secure, analyze, or promote our website.
2. Who We Are and How to Contact Us
Heritage Crest Roofing is responsible for the website and the cookie practices described in this policy. Our business address is 214 West 29th Street, New York, NY 10001, US. If you have questions about this Cookie Policy, your privacy choices, or how we use cookies, you may contact us at estimates@heritagecrestroofing.com.
When you contact us, please describe your request clearly. If your request relates to a specific browser, device, form submission, estimate request, or advertising preference, please include enough information for us to understand and respond appropriately. For security and privacy reasons, we may need to verify certain information before acting on a request that affects personal information.
This Cookie Policy is intended for users in the United States. Certain state privacy laws, including the California Consumer Privacy Act as amended by the California Privacy Rights Act, may provide additional rights to residents of California and other states. We describe relevant choices below, including choices related to targeted advertising, cross-context behavioral advertising, and certain data sharing practices.
3. What Cookies and Similar Technologies Do
Cookies are small files or records that are placed on or accessed through your browser or device. They can be used for a variety of purposes, including keeping a website secure, enabling forms to submit correctly, remembering user preferences, measuring site performance, and helping show or measure advertising.
Some cookies are session cookies, which generally expire when you close your browser. Others are persistent cookies, which remain for a set period or until you delete them. Some cookies are first-party cookies, meaning they are set by our website. Others are third-party cookies, meaning they are set by another organization when you interact with our site.
Similar technologies may work in different ways but serve comparable functions. For example, pixels may help determine whether a page loaded or whether an ad led a visitor to request an estimate. Local storage may remember interface preferences. Analytics tags may help us understand which service pages are most useful to visitors. These technologies can sometimes collect information that is considered personal information under applicable privacy laws, such as IP address, device identifiers, online activity, or approximate location derived from network information.
4. Categories of Cookies We May Use
Depending on your location, browser settings, consent choices, and how our website is configured, we may use the following categories of cookies and similar technologies:
- Strictly necessary cookies: These are required for core website functions, such as page navigation, form submission, fraud prevention, security, load balancing, and remembering cookie preferences. Without these cookies, parts of the site may not work properly.
- Performance and analytics cookies: These help us understand how visitors use the website, which pages are visited, how long pages take to load, and whether users encounter errors. We use this information to improve content, usability, and website performance.
- Functional cookies: These remember choices you make, such as general location, preferred service area content, form progress, or display preferences. They help provide a more convenient browsing experience.
- Advertising and targeting cookies: These may be used to deliver, measure, or improve advertising, including ads for roofing estimates, repair services, replacement services, maintenance, or related home improvement content. They may also help limit repeated ads and measure campaign effectiveness.
- Social media and embedded content cookies: If our website displays embedded reviews, maps, videos, social media features, or other third-party content, those providers may set cookies or collect information when you interact with that content.
- Security and fraud prevention technologies: These help detect unusual activity, prevent spam submissions, protect our forms, and maintain website integrity. Some of these tools may collect technical identifiers or activity signals.
We do not intend to use cookies to collect sensitive personal information such as precise health information, financial account credentials, or government identification numbers. However, information you voluntarily type into a form may be processed separately from cookies according to our Privacy Policy.
5. Information Collected Through Cookies
The information collected through cookies and similar technologies may include IP address, browser type, device type, operating system, referring website, pages viewed, date and time of visit, approximate location, interactions with website features, form engagement, advertising identifiers, and other technical information. In some cases, this information may be associated with information you provide directly, such as your name, phone number, email address, property address, or details about a roofing project.
For example, if you visit a roof replacement page and later submit an estimate request, analytics tools may help us understand that the page helped you find relevant information. If you click an advertisement and then contact us, advertising measurement tools may help us understand whether the advertising campaign was effective. These tools support legitimate business purposes such as website operation, service improvement, customer support, fraud prevention, and marketing measurement.
Cookies may also help us identify technical problems, such as broken pages, slow loading images, or forms that do not submit correctly. This helps ensure that visitors can reliably request estimates and learn about services. We aim to collect only the information reasonably necessary for the purposes described in this policy.
6. Why We Use Cookies
We use cookies and similar technologies for several business and operational reasons. First, we use them to provide a functioning, secure website. This includes enabling navigation, keeping forms available, detecting bots or spam, and preserving cookie preference selections. These uses are generally necessary to provide the website you request.
Second, we use cookies to measure and improve our services. Analytics information helps us understand which roofing topics are most useful, whether visitors are able to find estimate information, and how we can improve our website design. We may use aggregated or de-identified reporting where possible, but some analytics tools may initially process device or usage data.
Third, we may use cookies to remember preferences and improve user experience. For example, our website may remember that you viewed information for a particular service area or interacted with a contact form. These functions help reduce repeated steps and make the website more practical.
Fourth, where enabled and permitted by law, we may use advertising cookies to promote Heritage Crest Roofing services and measure marketing results. Advertising tools may help us understand whether online ads lead to website visits, calls, or estimate requests. They may also support interest-based or targeted advertising. You have choices regarding these practices, as described below.
7. Third-Party Cookies and Service Providers
We may work with website hosting providers, analytics providers, security vendors, advertising platforms, customer communication tools, form processors, scheduling tools, map providers, review platforms, and other technology companies. These organizations may place or access cookies when they provide services to us or when their content appears on our website.
Some third parties act as our service providers or processors and use information only to provide services to us, such as hosting, analytics reporting, security monitoring, or form functionality. Other third parties may use information for their own purposes, subject to their own privacy policies and controls. For example, an advertising platform may use cookies to measure ad performance or provide advertising across different websites.
We do not control all third-party cookies after they are set. Your choices may be available through our cookie tools, your browser settings, device settings, privacy preference signals, or the third party's own privacy controls. If third-party content is embedded on our website, interacting with that content may allow the third party to collect information even if you do not submit a form to us.
8. Your Cookie Choices
You can manage cookies in several ways. If our website presents a cookie banner or preference center, you may use it to accept, reject, or customize non-essential cookies. Strictly necessary cookies may remain active because they are required for the website to function, maintain security, or remember your choices.
You can also adjust your browser settings to block, delete, or warn you about cookies. Most browsers allow you to remove existing cookies, block third-party cookies, or block all cookies. If you block all cookies, some website features may not function properly, including forms, preference settings, embedded content, or security tools.
Your device settings may provide additional controls for advertising identifiers, app tracking, location services, or personalized ads. Some browsers also offer privacy modes or tracking protection features. These tools may affect how cookies operate on our website.
If you use multiple browsers or devices, you should set your preferences on each browser and device. Cookie preferences are often stored in a browser cookie, so deleting cookies may also delete your saved preferences. You may need to reset your choices after clearing cookies, using a new browser, or visiting from a different device.
9. U.S. State Privacy Rights and CCPA Notice
Some U.S. state privacy laws give residents rights related to personal information collected through cookies and similar technologies. If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act, may give you the right to know, access, correct, delete, and limit certain uses of personal information, as well as the right to opt out of the sale or sharing of personal information.
We do not sell personal information in the traditional sense of exchanging it for money. However, certain advertising or analytics cookies may be considered a sale or sharing under the CCPA if they involve disclosure of identifiers, internet activity, or similar information to third parties for cross-context behavioral advertising. If such cookies are used, you may have the right to opt out of that sale or sharing.
You may exercise cookie-related opt-out choices by using our cookie preference tools where available, by adjusting your browser settings, or by contacting us at estimates@heritagecrestroofing.com. We will honor legally required opt-out requests as applicable. If our website recognizes a legally valid browser-based opt-out preference signal, such as a Global Privacy Control signal, we will process it as required by applicable law for that browser and device.
We do not knowingly use cookies to sell or share personal information of children under 16. Our services are intended for homeowners, property managers, businesses, and other adults seeking roofing-related services. If you believe a child has provided personal information to us, please contact us so we can review the matter.
10. Retention of Cookie Information
Cookies remain on your device for different periods depending on their purpose and configuration. Session cookies usually expire when you close your browser. Persistent cookies may remain for days, months, or longer unless you delete them or they expire automatically. Our cookie preference tools, if available, may provide additional information about cookie duration.
Information collected through cookies may be retained in logs, analytics reports, advertising reports, security records, or customer communication systems for as long as reasonably necessary for the purposes described in this policy. Retention periods may vary based on the type of information, the service provider involved, business needs, legal obligations, dispute resolution, security requirements, and recordkeeping practices.
We may retain aggregated or de-identified information for longer periods because it does not reasonably identify you. For example, we may keep reports showing how many visitors viewed a service page in a given month. We may also retain security logs for a reasonable time to investigate suspicious activity or protect the website.
11. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our website, cookie tools, service providers, legal requirements, or business practices. When we make changes, we will update the effective date or provide other notice as appropriate. Your continued use of our website after an updated policy is posted means the updated policy applies to your future use of the website.
If we make material changes to the way we use cookies, we may provide additional notice, such as through a banner, preference center, or other website notice. We encourage you to review this Cookie Policy periodically so you understand how Heritage Crest Roofing uses cookies and what choices are available to you.
12. Contact Information
If you have questions, requests, or concerns about this Cookie Policy or our use of cookies and similar technologies, please contact Heritage Crest Roofing at estimates@heritagecrestroofing.com or write to us at 214 West 29th Street, New York, NY 10001, US.
Please include your name, contact information, the nature of your request, and any relevant details about your browser or device if your request concerns cookie preferences. We will review and respond to your inquiry in accordance with applicable law.